The CEO Physician: Strategic Blueprint For Independent Medicine

About the Book

The CEO Physician: Strategic Blueprint for Independent Medicine is your roadmap to reclaiming control in modern healthcare.
Written by Dana Y. Lujan, MBA, CHFP, CRCR, this guide blends over two decades of healthcare leadership with practical financial, operational, and compliance strategies that help independent physicians thrive in concierge, direct primary care, and hybrid models.

Inside, you’ll learn how to:

• Build a profitable model that aligns with your values and your patients
• Navigate compliance and contracting with confidence
• Design a membership structure that sustains—not strains—your practice
• Position your brand to attract the right patients and partnerships
• Avoid the five most common pitfalls in launching an independent practice

Whether you’re transitioning from a health system or scaling an existing private practice, this book will help you think like a CEO—and act like one.

Bonus:
Your purchase includes the bonus book Business Plan Blueprint—an actionable template to customize your model.